Pantone named the main color of 2020

design дек. 16, 2019

PANTONE® 19-4052 Classic Blue

Carlstadt, New Jersey, USA - 5 December 2019 - Pantone LLC, owned by X-Rite, Incorporated, a provider of professional color standards and digital solutions, announces PANTONE 19-4052, Classic Blue, the color of Pantone® for 2020; a timeless and reliable shade, elegant in its simplicity. By associating with the twilight sky, inspiring hope and stimulating thought, the PANTONE 19-4052 Classic Blue underscores our need for a solid and stable foundation on which to build as we enter a new era.

"Today, the need for faith and trust is becoming particularly acute. And the PANTONE 19-4052 Classic Blue, a strong and reliable blue shade, conveys a sense of confidence and permanence that we can always rely on," says Leatrice Eiseman, Executive Director of the Pantone Colour Institute. "With its deep emotional response, the PANTONE 19-4052 Classic Blue is associated with a solid foundation. The endless blue PANTONE 19-4052 Classic Blue, reminiscent of the endless, endless evening sky, forces us to look at things beyond the simple and obvious, stimulating us to think outside the box, to think outside the box, to think outside the box, to think outside the box, to think outside the box, to expand our perspectives and to discover new streams of communication.

Traditionally perceived as a soothing colour by our psyche, PANTONE 19-4052 brings a sense of peace and tranquillity to the table, offering a unique refuge. By helping to concentrate and clarify, PANTONE 19-4052 Classic Blue redefines our thoughts. The thoughtful blue shade of Classic Blue gives us stability.

As the advances in technology continue to outpace the ability of man to process new information, it is easy to understand why we gravitate towards colors with a sense of honesty and promise of protection. PANTONE 19-4052 Classic Blue is a non-corrosive and intimidating color that is always easy and casual to interact with. Associated with the return of another day, this universal favourite enters our lives easily and comfortably.

"The colour of the Pantone year highlights the relationship between colour trends and what is happening in our global culture today, a colour that reflects what people think they need now," added Laurie Pressman, vice president of the Pantone Colour Institute. "As society continues to recognize colour as a critical form of communication and a way to express and influence ideas and emotions, designers and brands need to use colour to interact with audiences. Pantone's choice of Color of the Year shows the strategic direction in the world of trends and design, reflecting the work of the Pantone Color Institute, which seeks similar directions for brands and designers all year round.

Classic Blue in fashion

PANTONE 19-4052 Classic Blue is a balanced and self-confident blue shade, elegant in its simplicity. Not tied to a particular sex and season, this base color fits well with colors across the spectrum, and is also strong in itself. A symbol of the legacy of the past, but at the same time very modern, the versatile PANTONE 19-4052 Classic Blue takes on a special appearance when applied to a variety of materials, finishes and textures, from shimmering metallic, shiny glossy and high-tech materials to handmade and fragile fabrics.

Classic Blue in cosmetics

PANTONE 19-4052 Classic Blue perfectly underlines the individuality and beauty of eyes, nails and hair with a variety of coatings - from shiny and glamorous to dusty matte.

Classic Blue in home decor

Transmitting a sense of protection, the PANTONE 19-4052 Classic Blue is the favorite for home decor. As a solid foundation for construction, PANTONE 19-4052 Classic Blue brings creative confidence to interiors, transforming space with unique colour combinations and tonal expressions.

PANTONE 19-4052 Classic Blue is easy to apply to a wide variety of materials, textures and finishes. It is a reliable blue colour that can guide you in different directions, expressing tradition and elegance, as well as unexpected boldness.

Classic Blue in graphic design and packaging

Because of the PANTONE 19-4052 Classic Blue associations with the twilight sky that we see every day, it conveys a sense of reliability and consistency. The PANTONE 19-4052 Classic Blue is the perfect shade for many graphic design tasks. This is especially true for packaging, where the PANTONE 19-4052 Classic Blue speaks of honesty, trust and reliability, which is particularly popular with today's consumers.

Classic Blue in food and beverage

Blue products and beverages, including PANTONE 19-4052 Classic Blue, are rich in anthocyanins. These associations allow such products with shades of blue to convey the feeling of a strong foundation for good health. In addition to their natural health benefits, products in this shade also bring style and sophistication to any table.

Pantone's limited edition 2020 colour fans

Pantone also launches the 2020 limited edition of Pantone Formula Guides and Fashion Color Fans, Home + Interiors Color Guides as collector's publications for designers who can help them better integrate the Classic Blue into their workflow and create a link between the inspiration of the Color of the Year and the achievability and permanence of color that Pantone standards provide. These fans will have a special "Color of the Year" cover and contain information about the color of Classic Blue. These fans are ideal gifts for experienced designers who are already aware of the latest color trends, as well as for beginners who want to decorate their workplace with useful and beautiful tools.

Pantone Connect for Classic Blue in digital design

Pantone Connect, an extremely useful extension for Adobe Creative Cloud, includes five color palettes with Classic Blue. These Thematic Color of the Year palettes, like any other Pantone color, are available for viewing and integrating into design files in Adobe Photoshop, Illustrator and InDesign. Pantone Connect also offers designers an easy way to convert any color to Pantone colors and work on palettes with colleagues. Download Pantone Connect to start creating designs with Classic Blue today.